San Francisco Ballet: Crimson Devotion
Objective
Create a series of promotional material for San Francisco Ballet’s 2026 production of Don Quixote. Include all of the promotional text and experiment with imagery, color, typography, and layout throughout the designs.
Tools
Photoshop Illustrator InDesign
Time
Four Weeks Feb – Mar 2026
Skills
Typography Advertising Branding Layout
Role
Graphic Designer
Audience
Challenge
Concept & Strategy
Targeted at the general public, Don Quixote is an approachable, family-friendly show for parents, kids, and citygoers. The promotional materials balance welcoming accessibility for all ages with the dramatic, exciting ballet production.
Promoting the ballet accessibly requires clarity, simplicity, and strategic visual hierarchy. The ticket mirrors the poster design, while three text only, black-and-white posters utilize typography and negative space to engage viewers.
Clear hierarchy clarifies information, while bold red imagery conveys the plot's drama. Generous negative space offers breathing room, and type colors derived from dancers' skin tones balance visuals with typography.
