Art in SLO Motion
Objective
Design a promotion brochure and poster for the graphic design concentration in the Art and Design Department at California Polytechnic State University, San Luis Obispo
Tools
Illustrator InDesign
Skills
Typography Layout
Role
Graphic Design
Time
Three Weeks Mar – Apr 2025
Audience
Challenge
Concept & Strategy
The targeted audience is prospective and incoming high school students and their supporters who are looking to learn more about the graphic design concentration at Cal Poly.
The brochure and poster should ensure that the content is informative and the imagery enhances the contents of the text. The brochure should bridge the gap between what the targeted user already knows, and showcase additional facts about the department.
The design speaks to the “Learn by Doing” Cal Poly SLO philosophy and utilize various type treatments and levels of hierarchy with different font weights, styles, and colors to help move the reader through the design.
